Hey Big Business: You Listening?
Do you read blogs? Do you pay attention to what your customers are saying — not just to you directly, but everywhere else? On the Internet? Hope so.
Recently I’ve been thinking a bit on the impact that forms of mass-communication have been having — or, perhaps, should have been having — on big business.
Isn’t it word-of-mouth that’s the ever-so-desirable form of spreading the word on a product? Isn’t that the same thing that often helps those in the know to shy away from an offering that doesn’t deliver? Blogs are an amplification of word-of-mouth, where one user can have a water-cooler type conversation with thousands of other ones — so why aren’t more people paying attention?